Hello Everyone!
I hope all of you are very well these days. I am writing to you from Gloria dô Goita, it is a rural sector of interior the Pernambuco, Brazil (60 km from Recife, Capital of the state) and it is where I am working in my social business ventures traineeship.
I began my internship almost 3 weeks ago. In the general review have been meaning a so amazing experience to me, because the challenge to learn a new language (not so similar with my Spanish as the people think -he, he) and to improve more and more my knowledge about issues with relation to the management of ONG work and Social Business Ventures, are making me feel so excited.
My background it is in marketing, I recently obtained my bachelor degree making my final thesis about social marketing in an ONG what it works together to the victims of breast cancer, and in another side of that, I obtained short professional jobs in a health services company and in a CSR department in a food company…so, I think I still feel like a personal impress about all of this are happening to me, because it really looks so amazing that through AIESEC and Artemisia, I obtained the chance to keep continue gaining professional development in relation to the 3rd sector in a relevant country as Brazil is in this moment in the worldwide perspective.
The people of this town, from the Acreditar (ONG name where I am working for) and the AIESEC people from Recife Committee too, they really have been extraordinary with me. So, for all that I can say that I spent a good time in the beginning of this new professional and personal experience.
In general overview about my first days in Acreditar, I noted that they have made a good work about Microcredit Issue, considering that they don’t have a lot of year as organizational trajectory (just 2 years) and it is an organization what is managing through young people, personally I think they have gotten a notable numbers of beneficiates with their social services in different communities.
In just a couple days working here, I took the chance to go with the staff of Acreditar to Sao Paulo for an awards ceremony (Claudia Magazine) and to visit another ONG what make a similar Acreditar work. For me it meant a good experience because I could work in a personal observation and immersion about how Acreditar People sell and communicate what they do with others.
We went to Claudia Awards because Lilian Do Prado (Ashoka fellow and Acreditar Director) had been nominated to a category of that award as Social Worker. She didn’t get to win because it was another lady who has a longer trajectory in social work who gained the award. And the next day of the ceremony, we spent all day in Sorocaba City, visiting Perola Foundation, who has a social bank too.
I met with Lilian and Daisy (days before to go a Sao Paulo), to start to make the overview about my work in Acreditar. And their first concerns were: Institutional Communication Plan (PowerPoint presentation about Acreditar, Newsletters, Blog and Website, Branding, presentation cards, improves the partnership relationship) and Methodology to evaluate the social impact of their social project in its beneficiates.
In relation with Communication Plan, they had shown their worry about this personal concern; because the external view of the organization especially with the media (TV, newspapers) has been just because know the Lilian work as Director (and Ashoka fellow). So personally, I think this is happening because she is the actual director and she communicates her personal history being part of the origin of this organization. For that, I think I have to found the way to work on the first elements of communications; I started to work improving the actual presentation materials. But my personal concern right now it is if I should or not to start with the logo and brand. Just because that implicate internal motivation, and it is recently the beginning of the Acreditar History, I think it is no the right moment to do it, but probably I should to do some propose about that.
About the methodology to make the evaluation of Acreditar service social impact, now I have to define the variables and indicators what get direct connection with microcredit and entrepreneurship activities which Acreditar support.
Well, this is all until now, I’m sorry because this first message was so extended; I would love to know feedbacks from your experience or some comments or ideas about all this I shared with you.
I hope all of you are getting and enjoying a great internship experience too.
We keep on touch.
Abraços, Hugs, Abrazos,
Francis Tovar
Venezuela!
Gmail / G-talk: francis.tovar.c@gmail.com
MSN: francys85@gmail.com
MYAIESEC: francisg.tovar@aiesec.net
Mobil: +55 81 9206 4301
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